Updated: Feb 14, 2022
Dallas, TX (RestaurantNews.com) Twin Peaks stood solo atop the February ranks in the monthly KNAPP-TRACK sales report, registering 2.1 percent above the industry average in the widely respected barometer of restaurant chain performance.
The tracking service reported that sales in the casual-dining sector overall were down -3.8 percent, ranging from a low of -15.1 percent to a high of 2.1 percent, the top spot taken by Twin Peaks.
Twin Peaks entered an agreement to be acquired by La Cima Restaurants LLC, the chain’s largest franchisee, in October of 2016. La Cima’s chief operating officer, Joe Hummel, was subsequently named CEO of Twin Peaks.
“We’ve been hard at work over the last several months improving our operations and returning to our roots as the ultimate sports lodge while creating more reasons to come back in more often,” said Hummel. “We knew we were on the right track, but we were especially excited to move to the top of the ranks among our competitors in February’s KNAPP-TRACK report. It’s validation of our accomplishments to date, and keeps us encouraged moving down the path of continuous improvement.”
Hummel attributes Twin Peaks’ revival to the brand’s scratch kitchen, ultimate bar experience and unique value proposition, including a renewed emphasis on happy hours, late-night fun, costume parties, elevated food menu and tapping into local beverages. The company has once again embraced what made the brand popular from the beginning: its “scenic views” over everything, from scratch-made food and teeth-chattering, frozen beers to the Twin Peaks Girls and all the great sports you can watch on abundant TV screens in a comfortable lodge.
“Our franchisee network has really embraced our vision for the brand, and the results are evident with a significant turnaround in top-line revenues in just a few short months,” said Hummel.